»Monday, April 19, 2004

Firing The Donald

you're firedTrump has probably gained more out of 'The Apprentice' than any of the winners or losers. Trump comes across as a egomaniac to me with the way he promotes his buildings, casinos and homes, all of which are branded Trump with a capital 'T'. While B-school students across the country may have flocked to their tellys to watch the contestants act out various tasks and get 'fired' by The Donald, their behavior may not be the best example of corporate behavior. What about Trump himself? A great deal maker, but his own businesses are floundering and he went nearly bankrupt in the early nineties. Fortunately for him (again his deal making skills, I'm sure) his creditors agreed to restructure his debt rather than fight him for the money they lost. His casino business lost $87 million last year. Too bad that he doesn't have to feel it as his holding forms a miniscule 3% of his entire worth - what his shareholders feel about it is another story. Someone could have told him at that point 'You're fired!'



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