This has to be one of the wackiest promotions ever! Coke has come up with a GPS enabled GSM phone as part of a giveaway where the can which also doubles as a cellphone will be part of a 12 pack. The winner can press a button to connect to a Coke rep while another button will activate the GPS beacon which allows them to track you down. The prize? A Chevy Equinox SUV! (sounds like a hoax, but there's the FCC filing with specs and pictures, so it has to be true)