Campaign for Real(?) Beauty..

After years of featuring beautiful models with creamy soft skins, Dove has turned over a new leaf. The Campaign for Real Beauty shows models who are wrinkled/freckled/overweight/flat-chested in an attempt to show that beauty can be beyond the conventional concepts dictated by society and mass media. While the intentions are certainly honorable, it does sound a little too pretentious for a cosmetics company that has made its fortune by selling the dream of unattainable beauty. It sounds too much like an attempt to win over women who do not think they are beautiful by conventional standards, and loathe the media/industry for creating such a concept of beauty.