Fuck this! (oops!)

The FCC has taken its big daddy role quite seriously this year by fining radio stations and television networks for airing, what it considers obscenity and profanity. ABC aired 'Saving Private Ryan' on Veteran's day, but around 20 ABC stations decided not to broadcast it since they were afraid of being fined by the FCC for the f-words in the movie. Let me play the Devil's advocate here - I was always under the impression that the f-word was so omnipresent in our society and conversations that it was not a swear word anymore. Even if it is a terrible swear word, is there anyone around who has never heard it? or will be irrevocably corrupted if he/she hears it again?