»Sunday, January 06, 2008

The catch-all "World Music" category

If you have ever tried to buy Indian music from one of the popular (and legitimate) online music stores in the US, then good luck finding the albums you want. Even though Indian music has enough genres and languages to have more categories than western music, it is always relegated to the catch-all 'World Music' category.

It's understandable the stores don't normally categorize international music since the market for that in the US is probably a fraction of the market for mainstream music, but for an online store like iTunes, creating proper sub-categories for international music does not increase their operational cost. Maybe we will get properly categorized music when iTunes hits more international markets.


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