Technorati tags in the long run
Technorati tags (like the ones at the bottom of this post) allow bloggers to tag their content so that they can be combined with similar tags from
Flickr photographs and
Del.icio.us websites. Sounds like a great idea and I have been religiously tagging my posts ever since Technorati introduced this idea. However,
Vivek pointed me to
this discussion where Dare Obasanjo says that these tags are no different from the <META> keyword tags that everyone used to put in their html during the early days of the web. Then of course, people began to put all kinds of irrelevant keywords in their meta tags just to get noticed by the search engines and as a result Google stopped giving any importance to keywords in the META tags. Technorati tags are also put in by the users, so are they any good?
Yes and no. People have mentioned that such tags will lead to a semantic web where content can be understood by search engines. However, the moment any search engine begins to take note of tags in a webpage, content spammers will put tags indiscriminately on their webpages, and pretty soon search engines will have to disregard the tags. (Which means that Google will probably never consider the tags in the first place).
So as long as these tags are not relevant for search engine rankings, there is no incentive to create any 'tag spam', which means that bloggers can continue to tag their posts and find other
relevant posts from Technorati. My personal experience has been that it drives a lot of traffic to your website from Technorati. The flip side is that any tagging system that requires human input will never lead to a semantic web since you can never trust humans to be honest in the tagging.
On a related note, Paul Allen's
Vulcan Inc has been funding a research project named
Project Halo where three teams are competing to create a 'Digital Aristotle', which is an application that can solve advanced problems in many disciplines such as Physics and Chemistry. The idea is to summarize the complete knowledge in any subject so that future PhDs can simply add new stuff to this database. Sounds like the stuff of science fiction, but for the
first phase of this project, all three teams were able to create applications that could solve high school level Chemistry questions from a 50 page Chemistry book.
Tags: technorati tags, vulcan, halo, digital aristotle, aristotle
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